Architecting a Collectible Ecosystem
2025
Designed a 0-to-1 digital ecosystem and retention loop for a disruptive wearable tech startup. I transformed abstract social "energy" into a scalable collectible system, shipping a tokenised design system that allows new features to launch in 24 hours.
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From Manual Friction to Transparent Self-Service
2024
Transitioned a complex, support-heavy survey tool into a high-revenue, self-service platform. I replaced "black box" processes with strategic transparency to drive a 40% decrease in survey abandonment.
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Turning Ideally’s marketing site into a lead engine
2024
A full strategic overhaul and Webflow build that transformed a static site into a high-performance lead engine. I delivered a 30% increase in qualified leads and reduced time-to-market for new content by 50%.
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A digital archive for largest public health response in history
2023
Led the UX/UI for an award-winning digital time capsule documenting the global pandemic response. Awarded a Gold Pin at the Best Awards 2024 for excellence in digital storytelling.
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Eat well. Document it on Friday’s.
(In progress)
A personal playground for designing with AI, built from a love for Friday nights in the kitchen. I am using Claude & Cursor to build a diary app that captures the meals, music and moments shared with the people I love, turning a weekly ritual into a living archive.
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A social strategy for a brand built on energy
2025
Developed a social-first visual strategy and modular template system for a Gen Z audience. I delivered a visual engine that allowed the founders to launch with high-energy consistency.
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Capturing content for a connected generation
2025
Led the creative direction and execution of Deeds' first in-house brand shoot to establish an authentic visual language. Produced a library of assets bridging hardware and human connection.
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Shooting for iconic New Zealand brands
2020
Product photography for independent makers and premium producers in New Zealand.
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A probiotic drink that’s good for your belly
2026
Branding for a soda company called ‘Oh belly’ that supports gut health with probiotics.
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About Liv